About Us
Pure Traditions. Timeless Hair Care.
For over eight decades, Rita has been a trusted name in Indian households, nurturing hair naturally with care, purity, and consistency. Founded in the 1940s by Mr. Shantilal M. Jain, Rita was built on a simple yet powerful belief—nature knows best when it comes to hair health.
What began as a commitment to honest, effective hair care has grown into a legacy passed down through generations. Our flagship products, Rita Hair Oil and Rita Hair Color, have stood the test of time, earning the trust of millions across India for their gentle performance and dependable results.
Our Products
Rita Herbal Hair Oil – Pure Care for Strong, Shiny Hair
Rita Herbal Hair Oil is enriched with time-tested natural ingredients that deeply nourish the scalp, strengthen hair roots, and restore natural shine—without heaviness or stickiness.
Deep Scalp Nourishment
Penetrates deeply to nourish roots and improve scalp health.
Reduces Hair Fall
Strengthens hair from the roots, helping minimize breakage.
Boosts Natural Shine
Restores softness and healthy, natural-looking shine.
Non-Sticky Formula
Light texture absorbs quickly without greasiness.
Herbal Enriched
Infused with amla, bhringraj, and natural extracts.
Gentle for Daily Use
Safe and effective for regular hair care routines.
Our Heritage
At Rita, tradition meets trust. Our formulations are inspired by age-old Ayurvedic wisdom, enriched with powerful natural ingredients like amla, bhringraj, henna, and other herbal extracts known for strengthening hair, reducing hair fall, and enhancing natural shine.
While the world of beauty evolves, our core values remain unchanged—quality without compromise, safety without shortcuts, and beauty without harm.
80+ Years of Hair Care Legacy
Trusted by generations with time-tested herbal formulations.
Millions of Happy Customers
Loved by families across India for consistent results and gentle care.
Herbal Expertise Since the 1940s
Crafted using traditional herbal knowledge blended with modern quality standards.
Available Pan-India & Online
Easily accessible across India and now available on Amazon.
What Our Patients Say
What Our Patients Say
We’re Here to Care for Your Hair, Naturally
Looking to nourish your hair, reduce hair fall, or restore natural shine with trusted herbal care — Rita Hair Oil is here to support your hair care journey with 80+ years of tradition and purity.
Frequently Asked Questions (FAQ)
What makes Veto products different from other hair care brands?
Veto has over 80 years of heritage in crafting hair care products rooted in natural ingredients and traditional wisdom. Our formulas are safe, effective, and trusted by generations across India.
Are Veto products suitable for all hair types?
Yes! Both Rita Hair Oil and Hair Color are designed to work well with all hair types—whether straight, wavy, curly, or textured.
Is Rita Hair Oil made with natural ingredients?
Absolutely. Rita Hair Oil is enriched with time-tested ingredients like amla, bhringraj, henna, and coconut oil to deeply nourish your scalp and promote stronger, shinier hair.
Does Rita Hair Color contain ammonia?
No. Rita Hair Color is ammonia-free, making it gentle on your scalp and hair while delivering rich, long-lasting color.
Can I use Rita Hair Oil daily?
The duration varies depending on the condition, its severity, and the individual’s body type. Some patients feel improvements within a few weeks, while chronic conditions may take longer. Ayurveda focuses on sustainable, long-term healing.